Trackateam – introduction campaign
Creating desire for a smart solution.
Trackateam is a premium category software for individual and team sport clubs to guarantee high quality work and enhance talent development by a unified professional control mechanism in their operative processes.
The software was developed by a tech company which was new to the sport market.
The introduction campaign of Trackateam was built on 2 pillars.
First to familiarize the name of the brand and the core values of the product with the sport market by influencers, experts and via PR articles in general sport media.
Then to reach potential user clubs with tailor-made messages emphasizing the advantages of the software.
Trackateam is now working together with more than 10 sport clubs and youth academies.