Fit Life Pro Nutrition – brand positioning
A nutrition brand starting fresh on the market. And we were there to give it a boost!
Fit Life Pro is a new nutrition brand offering high quality products made of clean and natural ingredients.
Fit Life Pro food supplements and vitamins are good choice for professional body builders and everyday gym visitors as well.
To position the brand on a crowded market with plenty of big players the key to the success was to find the unique points of difference and communicate them via online and social media channels.
Brand ambassadors from relevant sports – e.g. body building, boxing – validated the brand and helped to pass its message.
The brand has a unique presence on the market based on recognizable values and high profile athletes – like a WBO European champion boxer – spreading the words. And the icing on the cake is that the sales numbers are growing steadily.